About Birthmark

Branding for Small Businesses

Birthmark is a small branding shop
in Phoenix, AZ, that focuses on branding for the small business. We partner with a group of super talented, knowledgeable people, to build compelling brands for small businesses in our rapidly-changing world of advancing technology and evolving culture.

Birthmark offers naming for your business, place, or product, award-winning logo design, strategic marketing, social media strategy, results-driven website design and development, search-engine optimization, printed marketing collateral design, internet marketing, and more.
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How We Work?

Birthmark looks at the big picture...who you are, who your clients are, what you do, what you've done, and how you're different. We then evaluate what needs to change, evolve or go away, to build your brand - and put together a measurable, strategic plan to help you get there. We're with you every step of the way.
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What Makes Us Different?

For starters, we're a small business, too.
We understand the day-to-day challenges
of running a small business, and the ever-important need to market yourself to gain new clients, and improve on the experience existing clients have with our brand.

We're small by design. We partner with just the right team of experts to handle your specific needs, keeping our overhead low, and passing that benefit on to you. We don't employ sales reps, so you'll always speak directly to the people who are working hard to build your brand.
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Your Brand vs. Your Brand Identity

Your brand is made up of experiences, opinions and perceptions that people have with regard to you, your product, service, place, organization and/or business. Your logo is not your brand. Your name is not your brand. Your name and your logo are essential pieces of visual communication, that make up your brand identity, (allowing people to identify your brand) purposefully designed to create a desired perception about your brand. When thinking about branding your business, service, product, organization, or place, you must consider both the visually identifying elements of your brand and the emotional, social and spiritul experiences people will have with your brand.

"Come And Knock on Our Door.."

Birthmark operates locally in Phoenix, Arizona, but we service clients nationally, and in the Greater Phoenix area, such as Glendale, Sun City, Surprise, Scottsdale, Deer Valley, Chandler, Gilbert and Mesa. We're able to work with companies from just about anywhere. In fact, we just finished up a brand revitalization project with a printing company up in San Fransisco.

Check out our work, services, testimonials from clients, or how we work, then, give us a call. We're virtually a click away.

New Blog Post: Feb. 10th, 2010

Another Music Festival is Upon Us!

Here we are again at the crossroads of another awesome music festival. From what I know about who’s attending this year, it’s going to be another sweet lineup. Guess who has the job of doing all of the branding and design for the festival? You guessed it. We’re honored to be doing the work for the Festival again this year and although some things have changed, ultimately, it’s about charity and bringing great music to the fans.
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Times Square Neighborhood Italian Restaurant in Phoenix, AZ - Website Launch!

July 24th, 2009, Times Square Neighborhood Restaurant in Phoenix, AZ Launches Website

After Birthmark designed a new logo took some new food photos and designed a new restaurant menu for Times Square, an italian restaurant in Phoenix, it was time to design and develop their website.

Times Square needed a website that would showcase their menu, give customers a feel for the restaurant's personality, and take advantage of many comments and listings generated over their almost 5 years in business from sites like Yelp and Yahoo!
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Phoenix Business Journal's Biz 2.0 - Thumbnail Image

March 20, 2009 Birthmark featured in the Phoenix Business Journal's
Biz 2.0

Birthmark was recently interviewed by the Phoenix Business Journal on how we've responded to the economy, how we've used technology to promote ourselfes and more.
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2009 McDowell Mountain Music Festival Logo - Thumbnail Image

2009 McDowell Mountain Music Festival Poster Design

In keeping with the identity Birthmark designed for the Festival this year, we were also asked to design and illustrate a poster to be displayed around Tempe, Scottsdale and Phoenix. We'll be posting the various projects that we're doing for the Festival as they are published, so be sure to check back periodically for more!
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2009 McDowell Mountain Music Festival Logo Design

The McDowell Mountain Music Festival is a local music festival featuring an elcectic blend of musicians from all around the country. It's a two-day festival that is held in Westworld in Scottsdale. Each year, they change the visual elements of their brand identity with a new logo design and tagline, while keeping the original logotype to tie the brand identity together year after year.
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Times Square Restaurant Menu Design - Thumbnail Image

Times Square Italian Restaurant Brand Identity & Menu Re-Design

Paulette owns a small italian restaurant in Deer Valley, called Times Square. The restaurant was doing well, but relying purely on word of mouth for their business. This approach had worked for a while, but with the rapid development in the Deer Valley area, competition was building fast.
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