Good marketing and branding starts with a great identity. Most small businesses start out not giving much thought to the way their name, logo and visual communications will be perceived by their audience. They have a product or service that they believe in, are passionate about, and so, in the words of the old Nike campaign they "just do it."
While that approach usually works for a while, once they start gaining momentum, they realize that their image and existing brand identity is actually starting to hinder their success. They have a great product or service that they want their audience to know about, but from either their name, logo, marketing materials, or inconsistent messaging, their marketing efforts aren't giving them the momentum or positioning they need in order to reach their full potential.
That's where Birthmark comes in. We help companies just like this to achieve success through research, a strategic approach to their identity, and a well-executed design that will give these businesses a brand that is both functional and visually captivating.
Birthmark's mission is to help small and medium-sized businesses achieve success through giving our clients a strong brand identity that will resonate with their desired audience and help them achieve success. Our vision of success is to positively impact our clients business, our staff and our community as a whole through good design, long-term relationships and by giving back and helping others in our community achieve success.
The name "Birthmark" came out of the idea that: a Birthmark is something unique to the individual - part of your identity, and part of what is unique to you, and, a Birthmark is a mark that you have from birth, or from the beginning.
