Wespac 2008 Pig Hunt Interactive Invitation
Every year, John Largay, President of Wespac Construction, throws a big party for his company, and invites the who's who of the commercial development industry.

The party originally started at John's residence. No one was told where that was exactly - they were only told to look for the "giant pig" which was a float, set high in the air. It was up to the attendees to find it.

This year, Wespac needed a creative, and more environmentally friendly way to get the word out about the Pig Hunt. Birthmark worked with Wespac's internal marketing team on the script and concept, and designed a creative html email campaign and interactive invitation, where users could rsvp online and download details for the event.