McDowell Mountain Music Festival
The McDowell Mountain Music Festival is a local music festival featuring an elcectic blend of musicians from all around the country. It's a two-day festival that is held in Westworld in Scottsdale. Each year, they change the visual elements of their brand identity with a new logo design and tagline, while keeping the original logotype to tie the brand identity together year after year.

Birthmark was chosen to design the logo, the visual identity and concept the theme.
We've also been chosen to design posters, billboards, print and interactive ads and manage the brand this year.